SRAM Courses of Instruction |
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824. Advanced Quantitative Analysis in Marketing (MRKT 824) (3 credits) Prerequisite: Permission. |
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| Review, evaluation, and design of advanced marketing research investigations. State-of-the-art methodological issues relevant to marketing to provide an understanding of multivariate data analysis pertinent to the marketing literature. Analysis of linkage, structure, and causality/change for marketing phenomena. | |||
863. Advanced Methods of Social Research II (SOCI 863) (3 credits) |
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| Intensive analysis of the logic and techniques of sociological analysis: techniques of scaling and index construction; contingency table analysis; measures of association; parametric and nonparametric statistical inference; and generalizations from systematic findings. | |||
865. Survey Design and Analysis (SOCI 865) (3 credits) |
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| Basic issues related to the design and analysis of sample surveys. Basics of questionnaire construction, sampling, data collection, analysis, and data presentation. | |||
895. Internship (3-6 credits) Prerequisite: Permission. |
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| Experience applying concepts and methods of survey research in preparation for a professional career. | |||
896. Practicum in Survey Research and Methodology (3 credits) Prerequisite: Permission. |
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| Application of theory and research gained during internship. | |||
898. Special Topics (3 credits, max. 24 credits) |
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| Topic varies. | |||
899. Master’s Thesis (6-10 credits) Prerequisite: Admission to Master’s degree program and permission of major adviser. |
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902. Seminar in Research Methods (SOCI 902) (3 credits, max 9 credits) Prerequisite: Permission. |
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941. Intermediate Statistics: Experimental Methods (EDPS 941) (3 credits) Prerequisite: EDPS 859. |
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| Computation, interpretation, and application of analysis of variance techniques, including factorial and mixed model designs. Computer and microcomputer software accessed. | |||
942. Intermediate Statistics: Correlational Methods (EDPS 942) (3 credits) Prerequisite: EDPS 859 or equivalent. |
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| Various correlational-based statistical procedures presented, including linear and nonlinear regression, multiple regression, statistical control, analysis of interactions, the general linear model, factor analysis, and discriminant analysis. | |||
946. Psychology of Survey Response (PSYC 946) (3 credits) |
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| Current theories in cognitive and social psychology that affect language comprehension and memory will be related to the dynamics of survey interviewing, and to principles of effective survey design. Specific topics will include effects of question wording on comprehension, the impact of response alternatives on respondents’ answers, effects of question order and context on attitude measurement, and the communicative and retrieval processes that affect the validity of retrospective behavioral reports. | |||
947. Questionnaire Design (PSYC 947) (3 credits) |
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| This course focuses on the design of questionnaires used in survey research and the theoretical and practical issues that arise in their development, application, and interpretation. The major emphasis is on the selection of appropriate measurement techniques for assessing opinions, past behaviors and events, factual material, and self-assessments using survey questions. Topics include: semi-structured vs. structured interviews, the effects of question wording, response formats, and question sequence on responses, techniques for measuring the occurrence of past behaviors and events, and strategies for obtaining sensitive or personal information. | |||
970. Theory and Methods of Educational Measurement (EDPS 970) (3 credits) Prerequisite: EDPS 859 and 870; SRAM/EDPS 941; or equivalent. |
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| Presentation of various measurement theories and concepts, including classical true-score theory, reliability and validity, text construction, item response theory, test equating, test bias, and criterion-referenced tests. | |||
971. Structural Equation Modeling (EDPS 971) (3 credits) Prerequisite: SRAM/EDPS 942 and 970; or equivalent. |
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| Introduction to the techniques of path analysis, confirmatory factor analysis, and structural equation modeling with emphasis on the set-up and interpretation of different models using the LISREL program. Model testing and evaluation, goodness-of-fit indices, violations of assumptions, specification searches, and power analyses. | |||
972. Multivariate Analysis (EDPS 972) (3 credits) Prerequisite: SRAM/EDPS 941 and 942. |
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| Techniques of multivariate analyses, including multivariate analysis of variance and covariance, multivariate multiple regression, multigroup discriminant analysis, canonical analysis, repeated measures (Multivariate model), and time series Mathematical models presented and analyzed. Instruction complemented by appropriate statistical software packages. | |||
998D. Seminar in Special Topics (MRKT 998D) (3 credits) Prerequisite: Permission |
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999. Doctoral Dissertation (1-24 credits) Prerequisite: Admission to doctoral degree program and permission of supervisory committee chair. |
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9##. Cross-National and Cross-Cultural Survey Research (3 credits) |
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| This course provides an advanced overview of issues and challenges faced in conducting multipoulation research across and within countries/nations. Class members become familiar with major cross-cultural programs. The syllabus covers study design, quality assurance and control, instrument design and implementation, sampling, ex ante and ex post harmonization, data access and distribution, knowledge management and study documentation. | |||
9##. Instrument Design and Implementation in Multipopulation Surveys (3 credits) Prerequisite: SRAM 947 |
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| This course covers the particular methods and challenges of developing questions for use in multipopulation/multilingual contexts including design, pretesting, adaptation, translation, instrument assessment (beyond pretesting), documentation quality monitoring procedures and tools. | |||
